Thursday, June 12, 2008

Updating the list

It's that time of year when the Sommelier's mind turns to updating the wine list. Many of the new vintages are beginning to be released and there's natural attrition happening as popular varietals like Pinot Gris start to run out. Also, with the colder weather comes smaller numbers and a chance to breathe and take stock.

In order to shape the new list it's necessary to reflect on what has sold well and try and predict the trends to come.

Champagne is a tower of strength. The fact that French wine authorities are expanding the boundaries of what can legitimately be called Champagne indicates the huge worldwide thirst for this status, style and taste - New Zealand Methode's deliciousness notwithstanding. Not that local bubbles have a hard time selling.

Riesling continues to under-perform. Or rather, it continues to not sell as much as we'd like, despite a haphazard popularity. Sauvignon Blanc seems to have lost out with even it's die hard fans to the flossy, johnny-come-lately Pinot Gris (That is the ratio of middle-aged, striped suit wearing business men who order Sauvignon Blanc as the 'starter' at lunch is dipping). Viognier experienced a surge during the summer but seems to be back in a lull. And Chardonnay. Well Chardonnay is a funny one as there's a part of the public out there that wants it 'buttery' despite most winemakers giving up on the full MLF. (I had one gentleman who wanted "a white wine for red wine drinkers").

Pinot Noir sells itself, especially if it's from Central Otago (especially if it's from 3 year old vines on a slope of a hill in the valley and at the bargain price of $38 per bottle................ trade, or better yet if it's got a nice dark colour and a plummy flavour...............................a bit like Merlot.......................................).Syrah has firmly implanted itself in the public's mind and it's seldom that the Syrah/Shiraz question gets asked any more. If anything we could do with more Syrah on the list. Bordeaux style blends have spent far too long out in the cold and seem to be making a slow return to favour. And all the fun 'other red' varietals get a look in too as finally we start to see the breadth of wines here in New Zealand that other countries have enjoyed for years.

So that's the state of play.

What to do next?

No comments: